The easiest way to increase SaaS revenue is a strategy of disproportional pricing.
A common misconception is:
“When I add a small feature to a product, the price increase should be equal.”
Reality is different
Customer
Customer's perception of value may differ from the founder’s.
Minor feature can hold significant value.
Price based on willingness to pay.
It gives your product extra pricing power.
Price Anchor
Set the price of a premium option 2x or 3x higher than the base.
Even if the value increase is not proportional.
You will create a "price anchor."
It makes your basic product appear more affordable.
P.S. Remember Starbucks? The biggest cup has the same amount of coffee as the middle.
The difference is only in milk.
Comentarios