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Writer's pictureDima Melnik

Revolutionizing Digital Engagement: How Gravito is Leading the Charge in Real-Time Visitor Identity Resolution

Updated: Sep 17


Gravito: The Game-Changer in Real-Time Visitor Identity Resolution


Wow, where do we even start with Gravito? Imagine knowing everything about your website visitors the moment the page loads. Sounds like magic, right? Well, Gravito makes this magic a reality. This company is not just special; it’s revolutionary. Founded with a mission to empower every interaction with real-time visitor identity resolution, Gravito is turning the digital world on its head.


Why did we choose to spotlight Gravito? Simple. They’re not just another tech company; they’re redefining the rules of digital engagement. From reducing anonymous website traffic to increasing ad inventory with minimal development effort, Gravito is the secret sauce every digital marketer dreams of.


Let's talk products. Gravito offers a suite of services that are as impressive as they are comprehensive. Their real-time Identity Resolution technology creates unified, stable visitor profiles delivered in milliseconds. Yes, milliseconds! This means immediate personalization of content, experiences, and ads, all within a privacy-compliant framework. No more guessing games. No more delays.


But what really sets Gravito apart is their ability to operate on the edge. We're talking no delays, shorter response times, and data processing closer to the source. This isn't just cutting-edge technology; it's bleeding-edge.


Gravito's market position is nothing short of dominant. They’re the unsung heroes behind many of the seamless digital experiences we take for granted. Whether it's media and publishers, eCommerce, or technology providers, Gravito’s solutions are versatile and impactful. And let’s not forget, they have an impressive roster of clients like Keskisuomalainen, Alma Media, and Otava, to name just a few.


Accolades? They've got them in spades. Gravito is lauded for innovation and customer service excellence, racking up awards that would make any competitor green with envy. These aren't just trophies to gather dust; they symbolize Gravito's commitment to pushing boundaries and setting new standards in digital interaction.


And recent developments? Gravito is continuously evolving. Whether it's launching new products or expanding their reach, this company never rests on its laurels. Their recent partnership with OneLog AG in Switzerland is a testament to their growth and vision for a privacy-first digital advertising environment.


All in all, Gravito is not just a company; it's a trailblazer. Their technology, market impact, and unwavering commitment to innovation make them a must-watch entity in the digital landscape. Stay tuned, because Gravito is just getting started.


The Wonderful Team Behind Gravito's Success


Behind every great company, there's an even greater team. At Gravito, it’s the people that make the magic happen. Their collective expertise, passion, and dedication have propelled Gravito to the forefront of real-time visitor identity resolution. Let's meet some of the brilliant minds driving this innovation.


Jouni Weckman



Jouni Weckman, the Chief Marketing Officer of Gravito since August 2022, is the mastermind behind the company’s dynamic marketing strategies. His journey to Gravito is a tapestry of diverse experiences and remarkable achievements.


Let’s rewind to his early days at Saraxa Media, where Jouni donned the hat of Executive Producer. He led teams in graphical design and production, working on interactive television concepts in Finland and South Korea. From there, he moved on to MTV Oy, where he played instrumental roles in the digitalization of TV broadcasting and the launch of Pay TV in Finland.


Jouni’s role as Managing Director of moreTV Nordic saw him managing operations and business development. He didn’t stop there; from 2008 to 2016, he held various positions such as Product Manager, Product Group Manager, and Head of Media Solutions at MTV Oy, showcasing his versatility and leadership skills.


With stints at GP Game Production as VP of Sales and Marketing and as a Board Member at Enterpay, Jouni brought a wealth of knowledge to Gravito. His educational background, including a Postgraduate Diploma and a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, bolsters his expertise.


But it’s not all work and no play. Word on the street is that Jouni is a big fan of outdoor adventures and can often be found exploring new hiking trails. His colleagues admire his strategic thinking and his knack for turning challenges into opportunities. A true visionary, Jouni Weckman is undoubtedly a pivotal force in Gravito’s ongoing success.


Patrick Glantz



Patrick Glantz, the Chief Operating Officer at Gravito, is a name synonymous with digital transformation and innovation. Since co-founding Gravito in December 2019, Patrick has been at the helm, steering the company towards new horizons with his unparalleled expertise in marketing technology and analytics.


Before Gravito, Patrick was a co-founder of Millisecond Oy, where he honed his skills in digital business development. His career trajectory includes significant stints at renowned companies like Microsoft, where he served as a Senior Program Manager, and Nokia, where he held multiple roles including Senior Solution Delivery Manager. With a Master's degree in International Politics & Economics from the University of Helsinki, Patrick's educational background is as impressive as his professional journey.


Patrick's contributions to Gravito are nothing short of extraordinary. He has a knack for identifying new and returning website visitors in real-time, allowing for unprecedented levels of website customization and visitor engagement. His work ensures that Gravito can deliver a full set of data while a page is still loading, making every visitor interaction more valuable.


But it's not just about the data for Patrick. He is deeply committed to ethical data practices and privacy compliance, ensuring that Gravito's solutions are both innovative and responsible. Outside the office, Patrick is known for his love of technology and digital culture, often sharing insights on digital business trends through his social media channels.


As a leader, Patrick is celebrated for his operational effectiveness and visionary approach. Colleagues and industry experts alike praise his ability to blend technical prowess with strategic foresight, propelling Gravito to new heights. It's no wonder that high-profile clients and industry leaders, like Silvano Oeschger, endorse Gravito under his leadership.


So, the next time you hear about Gravito's groundbreaking achievements, remember that it's the brilliance of leaders like Patrick Glantz driving the company's success. With his dynamic approach and unwavering commitment, Patrick continues to shape the future of digital interaction, one real-time visitor profile at a time.


A Little Humor from Gravito!


Why do Gravito employees never play hide and seek? Because good luck hiding when they can identify you before you even load the page!


Growth Opportunities for Gravito


Gravito is already a powerhouse in real-time visitor identity resolution, but there's always room for growth. Here are three growth opportunities that could take Gravito to the next level:


  1. Enhance User Experience Through AI-Powered Personalization


    Gravito could leverage advanced AI algorithms to further refine visitor profiles and deliver even more personalized content in real-time. By integrating machine learning models that predict user behavior based on historical data, Gravito can offer hyper-personalized experiences that increase user engagement and satisfaction.


    Key Benefits:

    • Boost in user engagement metrics

    • Higher conversion rates for personalized offers

    • Increased customer loyalty and retention


    The primary users of this enhanced feature would be marketing teams and content creators who focus on delivering tailored experiences to their audience.


  2. Expand Partnerships with E-commerce PlatformsGravito could explore partnerships with more e-commerce platforms to integrate their identity resolution technology directly into the shopping experience. This would enable e-commerce sites to offer personalized product recommendations and targeted promotions, driving higher sales and customer satisfaction.


    Key Benefits:

    • Increased sales and average order value

    • Improved customer journey and satisfaction

    • Enhanced data collection for better marketing strategies


    The key users here would be e-commerce managers and digital marketers looking to optimize the shopping experience and maximize revenue.


  3. Optimize Pricing Strategies to Maximize Revenue


    Gravito can streamline their pricing structure by leveraging expert advice on packaging and pricing optimization. By identifying the most effective pricing models and packaging options, Gravito can increase their Monthly Recurring Revenue (MRR) by 30-100% in just four weeks. This approach eliminates the guesswork and ensures that the pricing strategy aligns with market demands and customer willingness to pay.


    Key Benefits:

    • Significant increase in MRR

    • Better alignment of pricing with customer value perception

    • Reduced churn rates and higher customer satisfaction


    This strategy would primarily benefit Gravito’s sales and finance teams, as well as SaaS founders and managers aiming to maximize revenue from their offerings.


Optimizing Pricing and Packaging for Gravito: The Dima Melnik Approach


While we may not address enhanced data analytics or AI-driven personalization, when it comes to optimizing pricing and packaging, Dima Melnik is your go-to expert. Let’s dive into how we can help Gravito turn this growth opportunity into a revenue-driving powerhouse.


Why it matters: Optimizing pricing and packaging is not just about setting a price tag; it's about aligning your offerings with customer expectations and market dynamics. For Gravito, a precise pricing strategy can translate into increased Monthly Recurring Revenue (MRR) and improved Customer Lifetime Value (CLTV).


How it works: Our approach will begin with an in-depth analysis of Gravito’s current pricing structure. This would involve:

  • Regular intensive innovation workshops with your marketing and sales teams.

  • Deep-dive customer interviews to uncover preferences and pain points.

  • Comprehensive analysis of product and sales data.


What's inside: Dima Melnik will craft a customized pricing metric that resonates with Gravito’s value proposition. This includes:

  • Developing packaging options that align with customer segments.

  • Creating a migration strategy to transition existing customers smoothly.

  • Implementing best practices and testing for optimal results.


Case in point: For instance, during a recent collaboration with a SaaS company, our team redefined their pricing tiers based on customer usage patterns and market benchmarks. This led to a 20% increase in MRR within six months.


What's next: Once the new pricing and packaging strategy is in place, Dima Melnik will continue to monitor its performance. Regular follow-ups and on-demand consultations required to ensure that Gravito can adapt to market changes and customer feedback, keeping the revenue streams optimized.


The bottom line: By partnering with Dima Melnik, Gravito can expect a streamlined sales process, better alignment of product features with customer needs, and significant revenue growth. Our expertise in pricing strategy is not just about numbers; it's about empowering Gravito to realize its full market potential.


Insights on Dima Melnik's Functionality


  • Is the collaboration with Dima Melnik really worth the investment?


    Yes, absolutely! Investing in expert pricing strategies with Dima Melnik translates directly into increased revenue and enhanced customer satisfaction. By fine-tuning pricing and packaging, businesses can better meet market demands and customer expectations, leading to a significant return on investment.


  • What if the new pricing strategy alienates current customers?


    We understand that changing pricing can be daunting. That’s why our approach includes a comprehensive migration strategy to transition customers smoothly. We aim to enhance value for existing customers while attracting new ones, ensuring everyone sees the benefits of the new pricing structure.


  • How quickly can we see results from the new pricing strategy?


    Results can vary, but typically, clients start seeing positive changes within a few months after implementation. Our continuous monitoring and optimization efforts ensure that the strategy remains aligned with business goals and market conditions


  • Will Dima Melnik's methods integrate well with existing sales and marketing processes?


    Definitely. Our strategies are designed to integrate seamlessly with your current operations. We work closely with your teams, enhancing and complementing existing processes with our specialized knowledge in pricing and packaging.


  • Is there a risk of overcomplicating our product offerings with new packaging options?


    On the contrary, our goal is to simplify your offerings. By understanding customer segments deeply, we help you craft packaging options that are straightforward, targeted, and effective, eliminating any previous complexities.


  • What happens if market dynamics change after implementing a new pricing strategy?


    Change is the only constant, especially in dynamic markets. Our ongoing consultation and follow-up services ensure that your pricing and packaging strategies remain relevant and effective, adapting as needed to shifts in the market landscape.

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