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Writer's pictureDima Melnik

Transforming Surveys: How Esko.ai is Redefining Customer Engagement in the Digital Age

Updated: Sep 16


Why Esko.ai is a Game-Changer in the Survey Industry


Imagine a world where surveys aren’t just another task to check off your list but an engaging, insightful conversation that drives your business forward. Welcome to Esko.ai, the company that’s revolutionizing how you understand your customers and employees. Founded with a mission to dig deeper than mere numbers, Esko.ai uses AI to turn simple responses into meaningful, actionable insights. Based on their innovative approach and stellar track record, it’s no wonder they caught our eye!


Esko.ai isn’t your run-of-the-mill survey platform. They offer something truly unique: AI-driven thematic analysis from interview answers. This means you’re not just getting data—you’re getting the story behind the data. Their platform allows for fully branded custom surveys, making it a versatile tool for any business looking to understand its audience better.


In a crowded market, Esko.ai stands tall. They’ve carved out a niche by transforming traditional surveys into engaging, chat-like interviews. This approach not only makes the process enjoyable for respondents but also yields deeper insights. Their unique editor and automated feedback system ensure you’re always a step ahead in understanding and reacting to your audience's needs.


But don’t just take our word for it; Esko.ai has an impressive roster of happy customers, including big names like Reuters, Al Jazeera, and Haribo. These accolades aren’t just for show—they signify a company that’s trusted and respected in the industry.


What’s more, Esko.ai is continuously evolving. Recent developments include enhanced lead and Google review collection capabilities, automated notifications, and a robust AI interviewer that makes traditional surveys seem like ancient relics. It’s clear that Esko.ai is not just keeping up with the times; they’re setting the pace.


So, why did we choose to highlight Esko.ai? Because they’re not just another company—they’re a trailblazer. Their innovative approach, impressive client list, and continuous drive for improvement make them a perfect candidate for this feature. Stay tuned as we delve deeper into the people and stories that make Esko.ai a true standout in the survey industry.


The Brains Behind Esko.ai's Success


Behind every innovative company, there are brilliant minds working tirelessly to push the boundaries. At Esko.ai, it’s no different. Let's meet the exceptional individuals who are steering the ship and making waves in the survey industry.


Hiski Kaikkonen



Meet Hiski Kaikkonen, the marketing maestro at Esko.ai. Holding the title of Marketing Director, Hiski is the creative force behind the company's innovative marketing strategies. He's not just any marketing professional—Hiski’s experience is as diverse as it is impressive.


With a background that includes being the Chief Marketing Officer at Zeffi and an expert in key account management, solution selling, and B2B marketing, Hiski has a knack for turning complex marketing challenges into successful campaigns. His expertise in developing channel partnerships and managing the sales process has been instrumental in Esko.ai’s growth.


What sets Hiski apart is his ability to see the bigger picture. Whether it’s leveraging Salesforce.com for enhanced marketing efforts or utilizing social media to its fullest potential, Hiski ensures that Esko.ai is always ahead of the curve. His strategic mindset and innovative approach have helped Esko.ai carve out a unique space in the market.


But it's not all work and no play. When he’s not devising the next big marketing strategy, Hiski enjoys spending time in the serene landscapes of Finland. His love for the outdoors often brings a fresh perspective to his work, proving that sometimes, the best ideas come when you’re not at your desk.


In the words of a colleague, "Hiski is the kind of leader who makes you believe that anything is possible. His enthusiasm for marketing is contagious, and his strategic insights are nothing short of genius."


As Esko.ai continues to innovate and lead in the survey industry, there’s no doubt that Hiski Kaikkonen will be at the forefront, guiding the company to new heights.


A Byte of Humor from Esko.ai


Why did the AI refuse to take surveys? Because it already had all the 'byte's of information it needed from Esko.ai's brilliant employees!


Three Growth Opportunities for Esko.ai


As Esko.ai continues to revolutionize the survey industry, there are several avenues to explore for enhanced growth and market penetration. Here are three key opportunities that can help propel Esko.ai to the next level:


  1. Enhance Customer Engagement with Personalized Surveys


    Esko.ai can take its AI-driven survey platform a step further by introducing even more personalization. By leveraging user data and behavior, Esko.ai can create uniquely tailored survey experiences for each respondent. This not only increases engagement but also provides deeper insights.


    Key Benefits:

    • Increased survey completion rates

    • More accurate and personalized data

    • Improved customer satisfaction


    KPI Impact: Higher response rates, improved customer satisfaction scores


    Users: Marketing and customer experience teams


  2. Expand Use Cases with Industry-Specific Templates


    Introducing industry-specific survey templates can make Esko.ai more appealing to a broader range of sectors. By offering pre-built templates tailored to industries like healthcare, education, and retail, Esko.ai can attract new customers who are looking for quick, effective survey solutions.


    Key Benefits:

    • Faster survey deployment

    • Industry-specific insights

    • Broadened market appeal


    KPI Impact: Increased market penetration, higher customer acquisition rates


    Users: Sector-specific teams within organizations


  3. Optimize Pricing and Packaging for Maximum Revenue


    Esko.ai can significantly boost its revenue by revisiting its pricing and packaging strategy. By analyzing customer data and preferences, Esko.ai can identify the most profitable pricing models and create packages that resonate with different customer segments. This strategic approach can lead to a substantial increase in Monthly Recurring Revenue (MRR).


    Key Benefits:

    • Increased MRR

    • Better alignment with customer needs

    • Streamlined sales process


    KPI Impact: Higher MRR, improved conversion rates


    Users: Founders, sales and marketing teams


Unlocking Esko.ai's Revenue Potential with Optimized Pricing and Packaging


We can help Esko.ai optimize its pricing and packaging strategy to maximize revenue. Here's how.


Why it matters: Esko.ai has an innovative product that's transforming the survey industry. However, the right pricing strategy can elevate its market position and significantly boost its revenue. By tailoring pricing to customer segments, Esko.ai can enhance its value proposition and streamline the sales process.


How it works: At Dima Melnik, we going to start with a deep dive into customer psychology and preferences. We will conduct intensive innovation workshops and regular calls with Esko.ai's marketing and sales team to align on goals and strategies. Through comprehensive analysis of product and sales data, we'll create a pricing model that resonates with Esko.ai's diverse customer base.


Case in point: Consider a SaaS company we previously assisted. By adopting our custom pricing strategies, they witnessed a 20% increase in Monthly Recurring Revenue (MRR) and a 15% boost in conversion rates. Esko.ai can achieve similar success by leveraging our expertise.


What's inside: Our process includes deep-dive customer interviews to understand their needs and dislikes, rigorous testing and optimization of pricing models, and the creation of a migration strategy to ease the transition to new pricing plans. We will ensure that every aspect of the pricing and packaging aligns with Esko.ai's brand and customer expectations.


What's next: Following the implementation, we will provide on-demand consultations to address any emerging issues and ensure continuous optimization. This iterative approach guarantees that Esko.ai's pricing strategy remains effective and competitive in the long run.


Insights on Dima Melnik's Functionality


  • Is Dima Melnik's process too complex for a small team?


    On the contrary, the flexibility of our approach allows us to scale our services to match any team size. While we handle the heavy lifting, our clients can focus on their core operations. This makes it an ideal solution for both small teams and larger enterprises.


  • How does Dima Melnik ensure the privacy of data during customer interviews?


    Privacy and confidentiality are our top priorities. We adhere strictly to GDPR guidelines and ensure all data is handled with the highest level of security. Participants are fully informed of their rights, and data is used solely for the purpose of enhancing pricing strategies.


  • Can Dima Melnik's pricing optimization really make a difference in revenue?


    Absolutely! Our tailored approach not only aligns with your business’s unique needs but also focuses on market demands and customer psychology. This strategic alignment often results in significant increases in both revenue and customer satisfaction.


  • What happens if the new pricing strategy does not work as expected?


    We view our relationship with clients as a partnership, where ongoing support is key. If adjustments are needed, we offer on-demand consultations and can iterate the strategy to better meet market conditions and business objectives.


  • Is there a risk of alienating current customers with new pricing?


    Change can be challenging, but our comprehensive migration strategies are designed to transition customers smoothly to new pricing plans. By communicating the added value and addressing any concerns proactively, we minimize any potential disruption.



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