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Writer's pictureDima Melnik

We Are Learning: The EdTech Innovator Redefining Content Creation

Updated: Sep 16


Why We Are Learning is the EdTech Superstar We Can't Stop Raving About


Let’s face it, not all companies make you sit up and take notice. But We Are Learning? They're the rock stars of the EdTech universe. Since their inception, they’ve been on a meteoric rise, reshaping how we think about educational content creation. Their mission? To democratize content creation, making it accessible, immersive, and, dare we say, fun.


What makes We Are Learning so irresistible? For starters, they’ve cracked the code on blending AI with user-friendly interfaces. Imagine creating Pixar-quality animations without needing a degree in animation. Their platform is designed to be super easy, letting anyone—from teachers to corporate trainers—craft compelling editorial content in a matter of minutes. And did we mention they integrate seamlessly with any LMS? Yes, it’s that versatile.


Their market position is nothing short of impressive. We Are Learning isn’t just a player in the EdTech space; they're a trendsetter. Whether it’s their innovative approach to gamified learning or their ability to make complex simulations a breeze, they’re setting the bar high and challenging the status quo. They serve niche markets with pinpoint accuracy and are pioneering practices that others in the industry are scrambling to imitate.


When it comes to accolades and recognition, We Are Learning has a trophy cabinet that would make any company envious. They snagged the 2024 EdTech Breakthrough Award for Course Authoring Solution of the Year and clinched second place in the Cloud Challengers 2024, out of a whopping 9,000+ startups in Europe. Their launch on Product Hunt was nothing short of spectacular, earning them a near-perfect score of 4.9 out of 5. Oh, and did we mention they’ve been named Startup of the Month in the Nordics and Baltics? They’re on a winning streak that shows no signs of slowing down.


But it’s not just about the awards. Recent developments have seen We Are Learning continuously innovate and expand. Their AI-powered tools make creating immersive content a cinch, and they’re rolling out new features almost weekly. Their commitment to growth and innovation is evident in every update, every new tool, and every satisfied customer.


In a nutshell, We Are Learning is the kind of company that makes you excited about the future of education. They’re not just keeping up with industry trends—they’re setting them. So, if you’re in the market for a partner who can take your content creation to the next level, look no further. We Are Learning is here to make it happen.


The People Behind We Are Learning's Success


Behind every great company, there’s an even greater team. At We Are Learning, it’s the people who make the magic happen. Meet the visionaries who’ve driven this EdTech powerhouse to new heights. Their expertise, passion, and unique personal stories are what set them apart.


Rolf Risnes, Co-Founder & CEO



Rolf Risnes is the brain behind We Are Learning’s innovative platform. With an extensive background in communication and technology, Rolf brings a wealth of experience to the table. His partnership with Lars-Petter W. Kjos, who specializes in gaming and educational technology, has created a dynamic duo aimed at revolutionizing e-learning.


Rolf’s vision? To bridge the gap between traditional e-learning and the metaverse. Under his leadership, the platform has integrated immersive elements like 3D animations and interactive stories to create engaging and memorable learning experiences. The AI-powered interactive stories and high-quality 3D animations have transformed the way educators and learners interact with content, making complex concepts accessible and fun.


Rolf’s contributions have not gone unnoticed. Experts in the educational technology field have lauded We Are Learning for its potential to redefine learning in the digital age. And let’s not forget his recent celebratory post: "🎉 Woohoo! We made it to the HolonIQ Top 50! We Are proud to be recognized as one of the most promising EdTech startups in the Nordic-Baltic region. A huge shoutout to our fantastic customers, superhero team, and awesome partners — you made this happen! Let’s keep making magic together, empowering everyone to create interactive, immersive content like a pro! 🏆💪"


Glen Roth, Chief Sales Officer



Glen Roth, the Chief Sales Officer at We Are Learning, is the driving force behind the company’s market expansion and customer relations. With a knack for building strong partnerships, Glen has been instrumental in taking We Are Learning’s innovative solutions to new heights.


His background is as diverse as it is impressive. Glen launched his Substack newsletter, "This for That," four years ago, where he shares stories and insights about building better technology partnerships. His experience and insights have been crucial in shaping We Are Learning’s customer-centric approach.


Under Glen’s leadership, We Are Learning emphasizes creating interactive and immersive learning experiences that enhance retail employee performance and sales. By leveraging scenario-based storytelling, Glen has helped train employees to master various shop floor scenarios, saving time and resources while equipping teams with essential knowledge.


Glen’s mission is simple yet powerful: to enhance employee training and engagement through innovative technologies. His dedication to this mission has made a significant impact on the company’s success and its ability to provide top-notch solutions to its clients.


The Light Side of Learning


Why did the developer at We Are Learning bring a ladder to work? Because they wanted to reach new heights in content creation—one immersive story at a time!


Unlocking Growth Opportunities for We Are Learning


  1. Expand Market Reach through Strategic Partnerships


    Forging alliances with complementary businesses can open new avenues for growth. By partnering with LMS providers, educational institutions, and corporate training companies, We Are Learning can enhance its market presence and reach a wider audience. These partnerships can facilitate the seamless integration of We Are Learning's platform into existing education and training ecosystems, making it easier for new users to adopt their technology.


    Key Benefits:

    • Increased market penetration and brand visibility

    • Access to new customer bases through partner networks

    • Enhanced product value proposition through integrated solutions


    KPI Impact: Customer acquisition rate, partnership engagement metrics, and user adoption rates


    User Profile: Educational institutions, corporate training departments, and LMS providers


  2. Leverage Content Marketing to Boost Engagement


    Content marketing can significantly enhance We Are Learning's brand authority and customer engagement. By producing high-quality blogs, case studies, webinars, and interactive demos, the company can showcase its expertise and the practical benefits of its platform. Educational content that addresses common pain points and offers actionable insights will attract and retain a loyal audience.


    Key Benefits:

    • Improved brand authority and thought leadership

    • Higher engagement and retention rates

    • Enhanced customer trust and loyalty


    KPI Impact: Website traffic, content engagement metrics, and lead generation


    User Profile: Content creators, educators, and corporate trainers


  3. Optimize Pricing and Packaging for Maximum Revenue


    Effective pricing and packaging can transform We Are Learning's revenue model. Implementing a tiered pricing strategy that aligns with customer needs and perceived value can attract a broader range of clients. Moreover, conducting deep-dive customer interviews and analyzing sales data will allow for the creation of tailored packages that resonate with different customer segments.


    Key Benefits:

    • Increased revenue through optimized pricing

    • Higher conversion rates with clear, attractive packages

    • Improved customer satisfaction and reduced churn


    KPI Impact: Monthly Recurring Revenue (MRR), conversion rates, and customer lifetime value (CLTV)


    User Profile: SaaS founders, product managers, and sales teams


How Dima Melnik Can Propel We Are Learning to New Heights


While the first two opportunities are pivotal, the third one—optimizing pricing and packaging—is where Dima Melnik shines.


Effective pricing and packaging strategies can be the game-changer for We Are Learning. Dima Melnik's expertise in this domain ensures that every aspect of your pricing model resonates with your target customers and maximizes your revenue potential.


How It Works: We start with deep-dive customer interviews and rigorous analysis of your product and sales data. This helps us understand your customers' psychology—what they need, like, and dislike. By leveraging these insights, we create a tailored pricing strategy that aligns with customer perceptions and market demands.


Next, we conduct intensive innovation workshops with your marketing and sales teams. These collaborative sessions are designed to brainstorm and refine packaging ideas. We then test and optimize these concepts to ensure they hit the mark.


But we don’t stop there. Implementing a migration strategy is crucial for seamless transition to new pricing plans. We will provide continuous support and on-demand consultations to ensure the new pricing structure is flawlessly executed.


Case in Point: Imagine We Are Learning adopting a tiered pricing model that caters to the diverse needs of educational institutions, corporate trainers, and individual content creators. By offering clear and attractive packages, you can increase conversion rates and customer satisfaction. For instance, a basic tier could provide fundamental features for small institutions, while a premium tier offers advanced tools and integrations for larger organizations.


The Bottom Line: Optimizing pricing and packaging is not just about increasing prices—it's about creating value that your customers recognize and are willing to pay for. With Dima Melnik's expertise, We Are Learning can achieve higher Monthly Recurring Revenue (MRR), improved conversion rates, and enhanced customer lifetime value (CLTV).


In a competitive EdTech landscape, having a robust pricing strategy is your secret weapon. Let Dima Melnik help you unlock this potential and propel We Are Learning to new heights.


Insights on Dima Melnik's Functionality


  • Is it worth changing our entire pricing strategy based on Dima Melnik's advice?


    Yes, and here’s why: Dima Melnik's approach is tailored specifically to your needs and market demands. We don’t just suggest changes; we ensure they align perfectly with what your customers desire and value. By personalizing your pricing strategy, you can see significant improvements in customer acquisition, satisfaction, and overall revenue growth.


  • How can we trust the process if we're unsure about the results?


    Understandably, shifting your pricing strategy is a big step. That's why our process includes comprehensive analysis, customer feedback, and market testing before full implementation. This phased approach allows you to see preliminary results and make informed decisions, ensuring the final strategy is something you can trust completely.


  • Will Dima Melnik’s changes alienate our current customers?


    Our priority is to enhance value for both new and existing customers without disruption. By carefully creating and implementing a migration strategy, we ensure that your current customers transition smoothly to the new pricing model, often with exclusive offers or grandfathered rates to acknowledge their loyalty.


  • What if the recommended pricing strategy does not align with our company culture or values?


    We deeply respect the core values and culture of your company. Our collaborative approach involves regular workshops and discussions with your team, ensuring that any strategies we develop are a natural fit for your brand identity and long-term vision.


  • Can Dima Melnik handle the unique challenges of the EdTech market?


    Absolutely! With years of experience in diverse markets, including EdTech, we are equipped with the knowledge to tackle industry-specific challenges. Our strategies are crafted not only based on general best practices but are also fine-tuned to meet the nuanced needs of educational technology providers.

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